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Clay review (2026): pricing, features and alternatives
AI lead generation agent · clay.com
Clay at a glance
Clay is an AI lead generation agent with a free plan and paid plans from $167/mo, best for GTM teams building custom enrichment workflows.
- What it is
- Pulls leads from 100+ data providers and uses its Claygent AI agent to research, enrich and score prospects.
- What it costs
- Free plan; Launch $167/mo. Actions plus data credits per month. 14-day trial on paid plans
- Who it's for
- GTM teams building custom enrichment workflows · Businesses
- How it compares
- One of 3 free-to-start options among the 7 AI lead generation agents on Klyvoo
- Pricing checked
- October 2026 on clay.com
Our verdict
Clay is one of the most flexible tools for building lead lists and research workflows, and Claygent handles web research that other tools can't. The two-currency credit system makes costs hard to predict and it takes real time to learn.
Pros
- Waterfall enrichment across many data providers
- Claygent AI agent included on every plan
- Unlimited seats on all plans
Cons
- Two credit types (actions and data credits) make costs hard to forecast
- Data credits start at $0.05 each and frontier AI models use variable token pricing
- Free plan caps tables at 200 rows
Clay pricing
| Plan | Monthly | Billed yearly | What you get |
|---|---|---|---|
| Free | $0 | $0 | 500 actions/mo, 100 data credits/mo, unlimited seats, Claygent, 200-row tables |
| Launch | From $167/mo | Save 10% | From 15,000 actions/mo and 3K data credits/mo, phone enrichment, job change signals, email tool integrations |
| Growth | From $446/mo | Save 10% | 40K actions/mo and 6K data credits/mo, CRM sync, HTTP API, web intent signals, priority support |
| Enterprise | Custom pricing | Custom pricing | Custom actions and credits, SSO, role-based access, dedicated strategist |
https://www.clay.com/pricing
Clay alternatives
| Agent | Starting price | Pricing model | Best for | Compare |
|---|---|---|---|---|
| Clay | Free plan; Launch $167/mo | Actions plus data credits per month | GTM teams building custom enrichment workflows | This page |
| Ava by Artisan | Custom pricing | Annual quote sized to leads, mailboxes and dialer seats | B2B teams that want outbound done for them | Ava by Artisan review |
| Alice by 11x | $3,750/mo (billed yearly) | Annual contract priced per prospect | Funded B2B teams ready for an annual contract | Alice by 11x review |
| AiSDR | $250/mo | Monthly plan by contacts researched | Founders and small sales teams | AiSDR review |
| Apollo.io | Free plan; Basic $65/user/mo | Per seat plus credits | Sales teams wanting data plus outreach together | Apollo.io review |
| Instantly | $47/mo | Monthly plans plus credits | Cold email at high volume | Instantly review |
Clay FAQ
How much does Clay cost?
Clay has a free plan. Paid plans start at $167/mo for Launch and $446/mo for Growth on monthly billing, with 10% off for annual billing. Enterprise is custom pricing.
Does Clay have a free plan or trial?
Yes. Clay has a free plan with 500 actions and 100 data credits per month, and the Launch and Growth plans offer a 14-day free trial.
What does Clay do for lead generation?
Clay finds and enriches leads from many data providers in one table. Its Claygent AI agent researches companies and contacts on the web, writes personalized copy and scores leads.
What are the best Clay alternatives?
Persana AI is the closest alternative for AI enrichment and research. Apollo.io suits teams that want a built-in contact database and sequences, and Instantly fits teams focused on cold email at volume.