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Apollo.io review (2026): pricing, features and alternatives
AI sales intelligence and outbound platform · apollo.io
Apollo.io at a glance
Apollo.io is an AI sales intelligence and outbound platform with a free plan and paid plans from $65/user/mo, best for sales teams wanting data plus outreach together.
- What it is
- Combines a B2B contact database with an AI assistant and agents that research accounts and run outbound sequences.
- What it costs
- Free plan; Basic $65/user/mo. Per seat plus credits. 14-day trial on Basic and Professional
- Who it's for
- Sales teams wanting data plus outreach together · Businesses
- How it compares
- One of 3 free-to-start options among the 7 AI lead generation agents on Klyvoo
- Pricing checked
- October 2026 on apollo.io
Our verdict
Apollo.io is a strong all-in-one choice for teams that want lead data, AI research and email sequences in one place at a per-seat price. Credits reset each billing cycle without rollover, and the Organization plan is annual only with a 3-seat minimum.
Pros
- Free plan with no time limit
- Database, sequences and dialer in one tool
- AI Assistant and AI research on every plan
Cons
- Per-seat pricing adds up for larger teams
- Credits reset each billing cycle and do not roll over
- AI actions like enriching contacts still use credits
Apollo.io pricing
| Plan | Monthly | Billed yearly | What you get |
|---|---|---|---|
| Free | $0 | $0 | 900 credits per seat per year, 2 sequences, AI Assistant (5 chats) |
| Basic | $65/user/mo | $49/user/mo | 2,500 credits/mo (30,000/yr billed yearly), unlimited sequences, 14-day trial |
| Professional | $99/user/mo | $79/user/mo | 4,000 credits/mo (48,000/yr billed yearly), dialer, automated workflows, 14-day trial |
| Organization | Annual only | $119/user/mo (min 3 seats) | 72,000 credits per seat per year, advanced tools and expert help |
https://www.apollo.io/pricing
Apollo.io alternatives
| Agent | Starting price | Pricing model | Best for | Compare |
|---|---|---|---|---|
| Apollo.io | Free plan; Basic $65/user/mo | Per seat plus credits | Sales teams wanting data plus outreach together | This page |
| Ava by Artisan | Custom pricing | Annual quote sized to leads, mailboxes and dialer seats | B2B teams that want outbound done for them | Ava by Artisan review |
| Alice by 11x | $3,750/mo (billed yearly) | Annual contract priced per prospect | Funded B2B teams ready for an annual contract | Alice by 11x review |
| AiSDR | $250/mo | Monthly plan by contacts researched | Founders and small sales teams | AiSDR review |
| Clay | Free plan; Launch $167/mo | Actions plus data credits per month | GTM teams building custom enrichment workflows | Clay review |
| Instantly | $47/mo | Monthly plans plus credits | Cold email at high volume | Instantly review |
Apollo.io FAQ
How much does Apollo.io cost?
Apollo.io has a free plan. Basic is $65 per user per month ($49 billed yearly) and Professional is $99 ($79 billed yearly). Organization is $119 per user per month, billed yearly only, with a 3-seat minimum.
Does Apollo.io have a free plan or trial?
Yes. Apollo.io has a free plan with no time limit, and the Basic and Professional plans offer a 14-day free trial.
What does Apollo.io do for lead generation?
Apollo.io lets you search a large B2B contact database and use its AI Assistant to find decision makers, research accounts and build sequences. Agents can run outbound jobs on a schedule.
What are the best Apollo.io alternatives?
Clay and Persana AI are better for deep enrichment and custom AI research. Instantly is a cheaper pick for high-volume cold email, while AiSDR suits teams that want an AI SDR to run outreach.