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Instantly review (2026): pricing, features and alternatives
AI cold email and lead finder · instantly.ai
Instantly at a glance
Instantly is an AI cold email and lead finder with plans from $47/mo, best for cold email at high volume.
- What it is
- Finds leads in a 450M+ B2B database with SuperSearch and sends cold email with AI sales and reply agents.
- What it costs
- $47/mo. Monthly plans plus credits. 14-day free trial
- Who it's for
- Cold email at high volume · Businesses
- How it compares
- 4th lowest starting price of the 7 AI lead generation agents on Klyvoo
- Pricing checked
- October 2026 on instantly.ai
Our verdict
Instantly is good value for teams that mainly need to send a lot of cold email with built-in lead search and warmup. Outreach and lead credits are sold as separate plans or bundles, so the real cost depends on which pieces you need.
Pros
- Unlimited email accounts and warmup on outreach plans
- 450M+ B2B lead database through SuperSearch
- No credit card needed for the trial
Cons
- Outreach and credits are billed separately unless you buy a bundle
- AI Sales Agent and AI Reply Agent use 5 credits per lead or reply
- Unused credits expire 2 months after purchase on monthly plans
Instantly pricing
| Plan | Monthly | Billed yearly | What you get |
|---|---|---|---|
| Outreach Growth | $47/mo | Not shown | 5,000 emails/mo, 1,000 uploaded contacts, unlimited email accounts and warmup |
| Outreach Hypergrowth | $97/mo | Not shown | 125,000 emails/mo, 25,000 uploaded contacts |
| Credits Growth | $47/mo | Not shown | 1,500 credits/mo for SuperSearch, enrichment and AI agents |
| Bundle Starter | $94/mo | $85/mo | 5,000 emails/mo, 1,000 contacts, 1,500 credits/mo, AI Sales Agent |
| Bundle Scale | $194/mo | $175/mo | 100,000 emails/mo, 25,000 contacts, 5,000 credits/mo, AI Reply Agent |
| Enterprise | Custom pricing | Custom pricing | 500,000+ emails/mo, private deliverability network |
https://instantly.ai/pricing
Instantly alternatives
| Agent | Starting price | Pricing model | Best for | Compare |
|---|---|---|---|---|
| Instantly | $47/mo | Monthly plans plus credits | Cold email at high volume | This page |
| Ava by Artisan | Custom pricing | Annual quote sized to leads, mailboxes and dialer seats | B2B teams that want outbound done for them | Ava by Artisan review |
| Alice by 11x | $3,750/mo (billed yearly) | Annual contract priced per prospect | Funded B2B teams ready for an annual contract | Alice by 11x review |
| AiSDR | $250/mo | Monthly plan by contacts researched | Founders and small sales teams | AiSDR review |
| Clay | Free plan; Launch $167/mo | Actions plus data credits per month | GTM teams building custom enrichment workflows | Clay review |
| Apollo.io | Free plan; Basic $65/user/mo | Per seat plus credits | Sales teams wanting data plus outreach together | Apollo.io review |
Instantly FAQ
How much does Instantly cost?
Outreach plans start at $47/mo and lead credit plans start at $47/mo for 1,500 credits. Bundles with both start at $94/mo, or $85/mo billed yearly. Enterprise is custom pricing.
Does Instantly have a free plan or trial?
Instantly offers a 14-day free trial with no credit card. It includes up to 1,000 emails, 250 uploaded leads and 100 credits.
What does Instantly do for lead generation?
Instantly's SuperSearch finds and enriches leads from a 450M+ B2B database, then you send cold email campaigns from the same tool. AI Sales and AI Reply agents can write outreach and answer replies.
What are the best Instantly alternatives?
Apollo.io pairs a contact database with sequences at a per-seat price. Clay and Persana AI are stronger for enrichment and research, and AiSDR or Ava by Artisan suit teams that want an AI SDR.