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Buffer review (2026): pricing, features and alternatives
Content agent · buffer.com
Buffer pricing at a glance
Buffer pricing: Buffer is a content agent with a free plan and paid plans from $6/channel/mo, best for small businesses wanting low-cost scheduling.
- What it is
- Simple social scheduler for 11+ networks with a built-in AI assistant on every plan.
- What it costs
- Free plan; Essentials $6/channel/mo. Per channel, with free plan. Free trial: 14 days on paid plans
- Who it's for
- Small businesses wanting low-cost scheduling · Personal use and businesses
- How it compares
- One of 2 free-to-start options among the 6 AI content and social agents on Klyvoo
- Pricing checked
- October 2026 on buffer.com
Our verdict
Buffer is the easiest low-cost way to schedule posts across most major networks and its AI assistant is included even on the free plan. It is a scheduler with AI help, not an agent that plans or publishes on its own and per-channel pricing adds up across many accounts.
Pros
- Free plan covers 3 channels with 10 queued posts each
- Unlimited AI assistant use on all plans
- Supports Instagram, TikTok, LinkedIn, X, Threads, Bluesky, Pinterest and more
Cons
- Per-channel billing grows as you add accounts
- Essentials is 1 user; team access needs the $12/channel Team plan
- Free plan keeps only 30 days of analytics
Buffer pricing
| Plan | Monthly | Billed yearly | Channels | Users |
|---|---|---|---|---|
| Free | $0 | $0 | Up to 3 | 1 |
| Essentials | $6/channel/mo | $5/channel/mo ($60/yr) | Pay per channel | 1 |
| Team | $12/channel/mo | $10/channel/mo ($120/yr) | Pay per channel | Unlimited |
Source: buffer.com/pricing, checked October 3, 2026. Per-channel price drops after 10 channels.
Buffer alternatives
| Agent | Starting price | Pricing model | Best for | Compare |
|---|---|---|---|---|
| Buffer | Free plan; Essentials $6/channel/mo | Per channel, with free plan | Small businesses wanting low-cost scheduling | This page |
| Jasper | $69/seat/mo | Per seat subscription | Marketing teams that need brand consistency | Jasper review |
| Blaze | $79/mo | Monthly plan with generation credits | Small businesses without a marketer | Blaze review |
| Ocoya | $29/mo | Monthly plan with AI credits | Creators and small teams posting daily | Ocoya review |
| Lately | $19/mo | Monthly or annual plan | Teams repurposing podcasts, videos and blogs | Lately review |
| Typefully | Free plan; Creator $12.50/mo | Free plan + subscription | Founders and creators on X and LinkedIn | Typefully review |
Buffer FAQ
How much does Buffer cost?
Buffer has a free plan. Essentials costs $6 per channel per month ($5 billed yearly) and Team costs $12 per channel per month ($10 billed yearly). Rates drop after 10 channels.
Does Buffer have a free plan or trial?
Both. The free plan covers 3 channels with 10 scheduled posts each and paid plans come with a 14-day free trial.
Does Buffer include AI?
Yes. Every plan includes unlimited use of Buffer's AI assistant to create, refine and repurpose posts. AI reply suggestions are limited to 5 a week on Free.
Which networks does Buffer support?
Instagram, Facebook, TikTok, LinkedIn, X, Pinterest, YouTube Shorts, Bluesky, Mastodon, Threads and Google Business Profile.
What are the best Buffer alternatives?
Typefully suits founders on X and LinkedIn, Ocoya (from $29/mo) adds AI images and video and Blaze (from $79/mo) plans and publishes for you.