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Upfirst review (2026): pricing, features and alternatives
AI receptionist · upfirst.ai
Our verdict
Upfirst is the cheapest way into a full-featured AI receptionist. Every plan includes 24/7 answering, appointment booking with six major calendars, warm transfers and 35+ languages, and you can try it for 14 days without a card. The catch is per-call billing: on the Starter plan, extra calls cost $1.50 each, so busy lines may be cheaper on an unlimited-minute option like Goodcall.
Pros
- Lowest entry price we've found at $24.95/mo, with a 14-day trial and no card required
- 35+ languages with automatic switching on every plan
- Books into Google, Outlook, Clio, Acuity, Calendly and Square on all plans
Cons
- Per-call overage of up to $1.50 can add up for busy phone lines
- White-glove onboarding starts at the $159.95/mo Pro plan, and HIPAA support needs a Custom plan
Upfirst pricing
| Plan | Monthly | Billed yearly | Calls included | Extra calls | Notes |
|---|---|---|---|---|---|
| Starter | $24.95/mo | $20/mo | 30 calls | $1.50/call | Core features |
| Premium | $59.95/mo | $48/mo | 90 calls | $1.00/call | Core features |
| Pro | $159.95/mo | $128/mo | 300 calls | $0.75/call | Most popular. Adds white-glove onboarding and custom integration support |
| Scale | $299/mo | $240/mo | 600 calls | $0.70/call | Everything in Pro, plus priority support |
| Custom | Quote | Quote | 600+ calls | Volume pricing | Adds HIPAA support with a signed BAA |
Source: upfirst.ai/pricing, checked October 1, 2026.
Included on every plan
- 24/7 call answering
- Call summaries by text and email
- Recordings and transcripts
- Warm transfers to your team
- Appointment scheduling
- In-call texting
- Spam call blocking
- Zapier integration
- 35+ languages with auto-switching
- Remembers returning callers
- No contract
Upfirst alternatives
| Agent | Starting price | Pricing model | Best for | Compare |
|---|---|---|---|---|
| Upfirst | $24.95/mo | Plan + per-call overage | Small firms with modest call volume | This page |
| Dialzara | $29/mo | Plan + per-minute overage | Budget-conscious small businesses | Upfirst vs Dialzara |
| Rosie | $49/mo | Monthly tiers by minutes | Solo operators and local services | Rosie review |
| Goodcall | $79/mo | Per agent + $0.50 per extra caller | High-call-volume local businesses | Goodcall review |
| Frontdesk | $99/mo | Plan + $0.25/min overage | Calls, texts and web chat in one | Frontdesk review |
| Smith.ai | Free plan; Pro $150/mo | Plan + per-call overage | Law firms and service businesses | Smith.ai review |
Upfirst FAQ
How much does Upfirst cost?
Upfirst starts at $24.95/mo for 30 calls ($20/mo billed yearly). Premium is $59.95/mo for 90 calls, Pro is $159.95/mo for 300 calls and Scale is $299/mo for 600 calls. Extra calls cost $0.70 to $1.50 depending on plan.
Does Upfirst have a free trial?
Yes. Upfirst offers a 14-day free trial and doesn't ask for a credit card.
Is Upfirst HIPAA compliant?
Upfirst lists HIPAA support and a Business Associate Agreement only on its Custom plan, which you arrange with sales. Starter, Premium, Pro and Scale don't include it.
Can Upfirst book appointments?
Yes, on every plan. It books into Google Calendar, Outlook, Clio, Acuity, Calendly and Square.
What are the best Upfirst alternatives?
Dialzara (from $29/mo, per-minute billing), Rosie (from $49/mo) and Smith.ai (free plan with human backup) are the closest alternatives. For busy lines, Goodcall offers unlimited minutes from $79/mo.